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How Virtual Pop Star Hatsune Miku Blew Up in Japan

WIRED

November, 2012

By James Verini

A Hatsune Miku concert begins humanly enough. If you’ve ever had the heart to accompany a daughter or niece to, say, a Justin Bieber or Miley Cyrus extravaganza, you know the drill: The young crowd rushes in, giggling, making yelplike noises that adult throats don’t make, repeating the titles of songs as if they were mantras. The band emerges, followed by more young-throat noises, followed by the diminutive but eerily poised headliner, who recalls one of those grown-up-looking babies in Renaissance art. Followed by pubescent rapture. See Full Story